Brandformance with PMax
Brandformance with PMax
When GenAI beats traditional production.
Allegro needed a seasonal campaign on Czech market that could move fast without sacrificing quality or performance.
Instead of following a traditional production process, we combined Google Insights Finder, 3A Formula®, and Generative AI (Google VEO) to create a complete Demand Gen campaign - from audience insights to campaign ready assets.
L’Oréal knows how to run performance.
But to go further, you need excellent creative fuel.
They were already using Google’s PMax to drive e-commerce, but they needed more than automation. Formats that worked natively with the system, combining Google AI precision with video creative that sells and supports the brand.
That’s when we stepped in - with the thing that makes it all click: pragmatic comms framework built for performance and 3A Formula®
Allegro needed a seasonal campaign on Czech market that could move fast without sacrificing quality or performance.
Instead of following a traditional production process, we combined Google Insights Finder, 3A Formula®, and Generative AI (Google VEO) to create a complete Demand Gen campaign - from audience insights to campaign ready assets.
Because beautiful isn’t enough.
Because beautiful isn’t enough.
Want similar numbers for your business?
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Want similar numbers for your business?
We are just a click away.
ROAS
ROAS
+11%
+11%
Conversion rate
Conversion rate
+33%
+33%
+7%
+7%
Conversion value
Conversion value
PROJECT STORY
It all started with people,
not prompts.
It all started with people,
not prompts.
One idea. Five brands. Total brandformance.
Every successful campaign begins with understanding real customer motivations. Using Google Insights Finder, and 3A Formula® Insights we analyzed shopping behaviors across Fashion, Kids, and Sport subcategories to identify the purchase triggers most relevant to Czech consumers. These insights became the foundation for dedicated creative formulas designed specifically for Demand Gen campaigns.
Generative AI wasn’t used to replace creativity—it was used to amplify it. We rapidly developed multiple creative concepts, produced cinematic video prototypes with Google Veo, and validated every asset through our 3A Creative Audit, ensuring compliance with Google’s ABCD framework before launch. The final delivery included 3 hero videos, 9 video assets, 15 static creatives, and full Czech localization - all completed in just 14 days.
AI accelerated production. Strategy guided every decision.
Every successful campaign begins with understanding real customer motivations. Using Google Insights Finder, and 3A Formula® Insights we analyzed shopping behaviors across Fashion, Kids, and Sport subcategories to identify the purchase triggers most relevant to Czech consumers. These insights became the foundation for dedicated creative formulas designed specifically for Demand Gen campaigns.
Generative AI wasn’t used to replace creativity—it was used to amplify it. We rapidly developed multiple creative concepts, produced cinematic video prototypes with Google Veo, and validated every asset through our 3A Creative Audit, ensuring compliance with Google’s ABCD framework before launch. The final delivery included 3 hero videos, 9 video assets, 15 static creatives, and full Czech localization - all completed in just 14 days.
AI accelerated production. Strategy guided every decision.
The benchmark wasn’t other AI campaigns.
The campaign proved that a strategically designed AI workflow can outperform conventional video production - not only in speed and cost, but also in business performance.
Compared with Allegro’s previous benchmark campaigns, the new creative system achieved 3× higher GMV per Visit, 84% lower CPA, View Through Rates reaching 58%, and video retention of up to 99.5% - while requiring only 10% of a traditional production budget.
What we knew.
What we did.
Effective assets doesn’t just happen.
Instead of producing yet another perfectly scripted YouTube ads, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough, different customers have different concerns.
- Can I test drive the car on my own terms?
- Will someone try to push a sale, or actually offer real advice?
- Does CUPRA really fit my lifestyle?
- Can I see how it performs on my daily routes?
- Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
We didn’t just deliver assets. We engineered a creative system - modular, dynamic, and ready to perform inside Google AI’s ecosystem.
It started with behaviors, mapped against real campaign goals. From there, we shaped narratives, tested tones, and prototyped. Formats were crafted using our 3A Formula®: video and static assets designed to perform across PMax and YouTube, full-funnel and frictionless.
Because automation needs structure, every asset was built for seamless dynamic assembly.
Technology alone doesn’t create better campaigns. Better systems do.
By combining audience intelligence, strategic creative thinking, and AI-native production into one workflow, we built a communication model that delivers what matters most: higher-quality creative, produced faster, and proven by better business results.
Because faster means nothing without better.
The system.
At work.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
See examples on our YouTube channel.
L’Oréal needed formats that would work natively with automation without losing brand integrity. That’s why every creative was designed with two user contexts in mind:
In-feed placements, where they need to blend in and feel naturally scrollable
Standard placements, where visuals must stand out from the surrounding content
We crafted assets that worked seamlessly within Google and YouTube environments, while staying true to each brand’s tone, look, and audience expectations. And that’s how we made sure the system delivered - not just in theory, but in results.
Did we reinvent how beauty brands show up in performance? Not really.
We just made sure performance looked a lot more like brand - and brand acted a lot more like business.
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