Global Website
Global Website
Global Website
A digital flagship with backbone, flavor, and Greek twist.
METAXA needed a digital home that matched its bold spirit and global ambition. A flagship experience that could carry the "Taste the Unexpected" positioning into every market - and translate brand storytelling into scrollable, usable, evolving design.
So we treated the challenge like we always do: not as a task to deliver, but as a system to build.
The result? A mobile-first, scrollable, multi-market site. Updated monthly in 10 languages. Bounce rate down 50%. Time on site up 330%.
METAXA needed a digital home that matched its bold spirit and global ambition. A flagship experience that could carry the "Taste the Unexpected" positioning into every market - and translate brand storytelling into scrollable, usable, evolving design.
So we treated the challenge like we always do: not as a task to deliver, but as a system to build.
The result? A mobile-first, scrollable, multi-market site. Updated monthly in 10 languages. Bounce rate down 50%. Time on site up 330%.
METAXA needed a digital home that matched its bold spirit and global ambition. A flagship experience that could carry the "Taste the Unexpected" positioning into every market - and translate brand storytelling into scrollable, usable, evolving design.
So we treated the challenge like we always do: not as a task to deliver, but as a system to build.
The result? A mobile-first, scrollable, multi-market site. Updated monthly in 10 languages. Bounce rate down 50%. Time on site up 330%.
Unexpected? Sure. Effective? Even more.
Unexpected? Sure. Effective? Even more.
Unexpected? Sure. Effective? Even more.
Want similar numbers for your business?
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Want similar numbers for your business?
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Want similar numbers for your business?
We are just a click away.
time spent
on site
time spent
on site
time spent
on site
+330%
+330%
+330%
language versions and counting
language versions
and counting
language versions and counting
10
10
10
1
1
1
Shopify
platform
Shopify
platform
Shopify
platform
PROJECT STORY
Not a random website. A thinking system.
The new METAXA site is the product of pragmatic creativity, where strategic thinking and precise design play on the same team.
There were sticky notes. Lots of them. There were Athens workshops and conversations with the METAXA Master. There was even a moment with three people arguing about button sizes. And yes, we built it on Shopify, because even the most rebellious spirits need a rock-solid backend.
But… that’s not the point.
We believe well-designed tools should speak for themselves.
You can visit the website and see for yourself: www.metaxa.com
The new METAXA site is the product of pragmatic creativity, where strategic thinking and precise design play on the same team.
There were sticky notes. Lots of them. There were Athens workshops and conversations with the METAXA Master. There was even a moment with three people arguing about button sizes. And yes, we built it on Shopify, because even the most rebellious spirits need a rock-solid backend.
But… that’s not the point.
We believe well-designed tools should speak for themselves.
You can visit the website and see for yourself: www.metaxa.com
The new METAXA site is the product of pragmatic creativity, where strategic thinking and precise design play on the same team.
There were sticky notes. Lots of them. There were Athens workshops and conversations with the METAXA Master. There was even a moment with three people arguing about button sizes. And yes, we built it on Shopify, because even the most rebellious spirits need a rock-solid backend.
But… that’s not the point.
We believe well-designed tools should speak for themselves.
You can visit the website and see for yourself: www.metaxa.com
Engineered to adapt. Designed to evolve.
Good websites let people experience the brand on their own terms. From day one, we designed metaxa.com as a useful brand service - not a digital ornament. Scrollable. Modular. Behavior-based.
We mapped three core user intentions, using Google’s Micro-Moments framework:
I-WANT-TO-KNOW: the heritage and the making of METAXA
I-WANT-TO-MAKE: cocktail recipes and sunny inspiration
I-WANT-TO-BUY: quick ways to get the bottle
But relevance isn’t enough in the age of the Messy Middle. To drive real conversion, we layered the site with Confidence Builders - principles from behavioral science that help people decide:
Cognitive ease: clear layout and intuitive flows
Emotional priming: evocative visuals and warm copy
Authority bias & social proof: drawn from the brand’s legacy
What we knew.
What we did.
Engineered to adapt.
Designed to evolve.
Engineered to adapt. Designed to evolve.
Instead of producing yet another perfectly scripted YouTube ads, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough, different customers have different concerns.
- Can I test drive the car on my own terms?
- Will someone try to push a sale, or actually offer real advice?
- Does CUPRA really fit my lifestyle?
- Can I see how it performs on my daily routes?
- Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
Good websites let people experience the brand on their own terms. From day one, we designed metaxa.com as a useful brand service - not a digital ornament. Scrollable. Modular. Behavior-based.
We mapped three core user intentions, using Google’s Micro-Moments framework:
I-WANT-TO-KNOW: the heritage and the making of METAXA
I-WANT-TO-MAKE: cocktail recipes and sunny inspiration
I-WANT-TO-BUY: quick ways to get the bottle
But relevance isn’t enough in the age of the Messy Middle. To drive real conversion, we layered the site with Confidence Builders - principles from behavioral science that help people decide:
Cognitive ease: clear layout and intuitive flows
Emotional priming: evocative visuals and warm copy
Authority bias & social proof: drawn from the brand’s legacy
Good websites let people experience the brand on their own terms. From day one, we designed metaxa.com as a useful brand service - not a digital ornament. Scrollable. Modular. Behavior-based.
We mapped three core user intentions, using Google’s Micro-Moments framework:
I-WANT-TO-KNOW: the heritage and the making of METAXA
I-WANT-TO-MAKE: cocktail recipes and sunny inspiration
I-WANT-TO-BUY: quick ways to get the bottle
But relevance isn’t enough in the age of the Messy Middle. To drive real conversion, we layered the site with Confidence Builders - principles from behavioral science that help people decide:
Cognitive ease: clear layout and intuitive flows
Emotional priming: evocative visuals and warm copy
Authority bias & social proof: drawn from the brand’s legacy
In a mobile-first world, website design has to move with people, not against them. So we took cues from social media: a scrollable layout, thumb-stopping visuals, and a rhythm that guides users naturally.
We mixed smart UX with dynamic layouts and intuitive flow. No dead ends. No forced paths. Just well paced exploration.
The site launched first in English. Then came Greece. Then Germany. Then Australia. Today? Nine markets and growing.
We update it monthly. We sync it with METAXA’s global digital ecosystem.
(Yes, we run that too - but that’s a different case.)
Scroll like you mean it. Around the world.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
See examples on our YouTube channel.
In a mobile-first world, website design has to move with people, not against them. So we took cues from social media: a scrollable layout, thumb-stopping visuals, and a rhythm that guides users naturally.
We mixed smart UX with dynamic layouts and intuitive flow. No dead ends. No forced paths. Just well-paced exploration.
The site launched first in English. Then came Greece. Then Germany. Then Australia. Today? Nine markets and growing.
We update it monthly. We sync it with METAXA’s global digital ecosystem.
(Yes, we run that too - but that’s a different case.)
In a mobile-first world, website design has to move with people, not against them. So we took cues from social media: a scrollable layout, thumb-stopping visuals, and a rhythm that guides users naturally.
We mixed smart UX with dynamic layouts and intuitive flow. No dead ends. No forced paths. Just well-paced exploration.
The site launched first in English. Then came Greece. Then Germany. Then Australia. Today? Nine markets and growing.
We update it monthly. We sync it with METAXA’s global digital ecosystem.
(Yes, we run that too - but that’s a different case.)
The kind of feedback we like most?
“One of the best designed sites in our portfolio.” Said by someone at Rémy Cointreau. And we trust their taste.
Because when you combine logic, imagination and trust, you get results that feel natural - because they are.
OTHER PROJECTS
MORE PROJECTS
MORE PROJECTS
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