Tactical activation
Tactical activation
Tactical activation
Can YouTube make you visit a car
showroom?
Can YouTube make you visit a car showroom?
Can YouTube make you visit a car showroom?
Buying a car should be exciting. But often it’s the opposite: cold showrooms, pushy salespeople, and pressure to decide before you’re ready.
CUPRA wanted to change that. CUPRA Studio offers a different experience, one where you explore at your own pace, talk to a CUPRA Master, and test drive on your own terms. Sounds promising. But how do you prove it’s not just another marketing trick?
By choosing authenticity, smart targeting, YouTube and… a little bit of 3A Formula® magic.
Buying a car should be exciting. But often it’s the opposite: cold showrooms, pushy salespeople, and pressure to decide before you’re ready.
CUPRA wanted to change that. CUPRA Studio offers a different experience, one where you explore at your own pace, talk to a CUPRA Master, and test drive on your own terms.
Sounds promising. But how do you prove it’s not just another marketing trick?
By choosing authenticity, smart targeting, YouTube and a little bit of 3A Formula® magic.
Buying a car should be exciting. But often it’s the opposite: cold showrooms, pushy salespeople, and pressure to decide before you’re ready.
CUPRA wanted to change that. CUPRA Studio offers a different experience, one where you explore at your own pace, talk to a CUPRA Master, and test drive on your own terms.
Sounds promising. But how do you prove it’s not just another marketing trick?
By choosing authenticity, smart targeting, YouTube and a little bit of 3A Formula® magic.
Not just views. Real actions
Not just views. Real actions
Not just views. Real actions
Want similar numbers for your business?
We are just a click away.
Want similar numbers for your business?
We are just a click away.
Want similar numbers for your business?
We are just a click away.
Conversions
Conversions
Conversions
22K+
22K+
22K+
View-through rate
View-through rate
View-through rate
33%
33%
33%
3.23%
3.23%
3.23%
Click-through rate
Click-through rate
Click-through rate
PROJECT STORY
CUPRA Master - Not a salesman,
a friendly guide.
CUPRA Master - not a salesman, a friendly guide.
CUPRA Master - not a salesman, a friendly guide.
We didn’t just tell people what CUPRA Studio was.
We showed them.
Starting with client workshops and Google Insights Finder analysis to pinpoint the biggest barriers stopping people from visiting a showroom.
Because changing the way people experience a brand doesn’t start with a script. It starts with a real conversation.
We didn’t just tell people what CUPRA Studio was.
We showed them.
Starting with client workshops and Google Insights Finder analysis to pinpoint the biggest barriers stopping people from visiting a showroom.
Because changing the way people experience a brand doesn’t start with a script. It starts with a real conversation.
We didn’t just tell people what CUPRA Studio was.
We showed them.
Starting with client workshops and Google Insights Finder analysis to pinpoint the biggest barriers stopping people from visiting a showroom.
Because changing the way people experience a brand doesn’t start with a script. It starts with a real conversation.
What we knew. What we did.
Instead of producing yet another perfectly scripted ad, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough - different customers have different concerns.
Can I test drive the car on my own terms?
Will someone try to push a sale, or actually offer real advice?
Does CUPRA really fit my lifestyle?
Can I see how it performs on my daily routes?
Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
What we knew.
What we did.
What we knew. What we did.
What we knew.
What we did.
Instead of producing yet another perfectly scripted YouTube ads, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough, different customers have different concerns.
- Can I test drive the car on my own terms?
- Will someone try to push a sale, or actually offer real advice?
- Does CUPRA really fit my lifestyle?
- Can I see how it performs on my daily routes?
- Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
Instead of producing yet another perfectly scripted ad, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough - different customers have different concerns.
Can I test drive the car on my own terms?
Will someone try to push a sale, or actually offer real advice?
Does CUPRA really fit my lifestyle?
Can I see how it performs on my daily routes?
Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
Instead of producing yet another perfectly scripted ad, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough - different customers have different concerns.
Can I test drive the car on my own terms?
Will someone try to push a sale, or actually offer real advice?
Does CUPRA really fit my lifestyle?
Can I see how it performs on my daily routes?
Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
See examples on our YouTube channel.
Making it real. And making it work
Making it real. And making it work
Making it real.
And making it work
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
See examples on our YouTube channel.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
Can we say we changed the way people think about CUPRA showrooms? Maybe.
But what matters most is that we showed them there’s another way. And that this “other way” works.
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