How to give life
We reached for Pepsi,
or rather... a brief for
the campaign showing
that Pepsi tastes perfect
with every meal.
Although we had to work
mostly remotely, we had
a great time!
Backlog in TV series made up, books read, apartment cleaned ... What to do during an epidemic, when you cannot leave the house?
There is either learning to crochet or... eating.
In the last Pepsi campaign, we encouraged consumers to celebrate meals eaten at home (both those cooked by themselves and those ordered from their favorite restaurants) and turn each of them into an adventure full of taste.
At full speed, and mainly at a distance, we prepared a communication platform enabling a full spectrum of activities in all advertising channels - from TVC and 3 KVs, through banners, video to the Internet, activation proposals for influencers and charity campaigns, to exemplary POS formats.
- appetizing, tasteful and convincing to reach for Pepsi,
- "resistant" to COVID-19,
- universal and possible for quick implementation in over 30 countries of Central and Eastern Europe.