GenAI Production
GenAI Production
Big ideas deserve better production systems.
Lotto.com is one of the leading online lottery platforms in the US.
At the heart of its communication sits Winever. A brand platform with enormous creative potential. Our role wasn’t to reinvent it, but to help it grow. Together, we built a GenAI-powered storytelling system that helped Winever connect with different audiences through personalized stories, without ever losing the consistency of the brand platform.
The result? The first chapter of a growing Demand Gen campaign platform. Launched with cinematic video ads delivered in just two weeks at up to 90% lower production cost than a traditional shoot.
Lotto.com is one of the leading online lottery platforms in the US.
At the heart of its communication sits Winever. A brand platform with enormous creative potential. Our role wasn’t to reinvent it, but to help it grow. Together, we built a GenAI-powered storytelling system that helped Winever connect with different audiences through personalized stories, without ever losing the consistency of the brand platform.
The result? A series of cinematic video ads for Demand Gen, delivered in just two weeks at up to 90% lower production cost than a traditional US shoot.
Lotto.com is one of the leading online lottery platforms in the US.
At the heart of its communication sits Winever. A brand platform with enormous creative potential. Our role wasn’t to reinvent it, but to help it grow. Together, we built a GenAI-powered storytelling system that helped Winever connect with different audiences through personalized stories, without ever losing the consistency of the brand platform.
The result? A series of cinematic video ads for Demand Gen, delivered in just two weeks at up to 90% lower production cost than a traditional US shoot.
Better creative. Smarter production.
Better creative. Smarter production.
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Want similar numbers for your business?
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AI Cast & Scenes
AI Cast & Scenes
100%
100%
Creative Quality Score
Creative Quality Score
92%
92%
92%
10%
10%
10%
Traditional Production Cost
Traditional Production Cost
Traditional Production Cost
PROJECT STORY
Built on real insights. Brought to life with technology.
Built on real insights. Brought to life with technology.
Winever is built around one simple idea: you can win anytime, anywhere.
Our challenge was making that idea feel personal for millions of people across the US. Using Google Insights Finder, we identified audience segments based on shared motivations and everyday behaviors. Those insights became Synthetic Personas believable characters with their own personalities, routines and aspirations.
Winever is built around one simple idea: you can win anytime, anywhere.
Our challenge was making that idea feel personal for millions of people across the US. Using Google Insights Finder, we identified audience segments based on shared motivations and everyday behaviors. Those insights became Synthetic Personas believable characters with their own personalities, routines and aspirations.
Winever is built around one simple idea: you can win anytime, anywhere.
Our challenge was making that idea feel personal for millions of people across the US. Using Google Insights Finder, we identified audience segments based on shared motivations and everyday behaviors. Those insights became Synthetic Personas believable characters with their own personalities, routines and aspirations.
One communication engine. Endless possibilities.
Every character followed the same communication engine.
Using 3A Formula®, we transformed the Winever platform into a repeatable storytelling system for Demand Gen. Each story was tailored to a different audience context, creating stronger personal connections while consistently reinforcing the same brand idea.
It came to life through characters like:
Miguel - a late-night pizza maker chasing his music dream.
Darryl - the backyard BBQ king who turns every family gathering into a celebration.
Gloria - a stylish retiree treating every gas station stop like a red-carpet moment.
Different people. Different contexts. One unmistakable Winever experience.
What we knew.
What we did.
One communication engine.
Endless possibilities.
One communication engine. Endless possibilities.
Instead of producing yet another perfectly scripted YouTube ads, we chose authenticity. A camera, natural lighting, and a real CUPRA Master - Kamil, inviting viewers inside. No glossy automotive catalog visuals. No artificial storytelling. Just a real glimpse into what it feels like to step into CUPRA STUDIO and… not feel the pressure to buy.
We knew that one ad wouldn’t be enough, different customers have different concerns.
- Can I test drive the car on my own terms?
- Will someone try to push a sale, or actually offer real advice?
- Does CUPRA really fit my lifestyle?
- Can I see how it performs on my daily routes?
- Is it even worth it, financially-wise?
That’s why we created set of tailored Video Ads, each addressing a specific need, built using our 3A Formula® to maximize creative efficiency and minimize production costs.
Every character followed the same communication engine.
Using 3A Formula®, we transformed the Winever platform into a repeatable storytelling system for Demand Gen. Each story was tailored to a different audience context, creating stronger personal connections while consistently reinforcing the same brand idea.
It came to life through characters like:
Miguel - a late-night pizza maker chasing his music dream.
Darryl - the backyard BBQ king who turns every family gathering into a celebration.
Gloria - a stylish retiree treating every gas station stop like a red-carpet moment.
Different people. Different contexts. One unmistakable Winever experience.
Every character followed the same communication engine.
Using 3A Formula®, we transformed the Winever platform into a repeatable storytelling system for Demand Gen. Each story was tailored to a different audience context, creating stronger personal connections while consistently reinforcing the same brand idea.
It came to life through characters like:
Miguel - a late-night pizza maker chasing his music dream.
Darryl - the backyard BBQ king who turns every family gathering into a celebration.
Gloria - a stylish retiree treating every gas station stop like a red-carpet moment.
Different people. Different contexts. One unmistakable Winever experience.
With the creative system in place, Google Omni & Veo turned production into an iterative creative process. Instead of spending weeks on casting, locations and logistics, we could prototype, refine and scale stories while keeping every execution true to the Winever platform.
The result was a series of TV-quality Demand Gen video ads, delivered in just two weeks at up to 90% lower production cost than a traditional US shoot.
Campaigns end. Creative systems grow.
Less production. More creation.
Less production. More creation.
Minimal crew, maximum authenticity. Everything was shot in a real environment - far from overproduced aesthetics or scripted narration.
The key was honesty. Viewers needed to feel like they were having a real conversation with a CUPRA Master. And most importantly, we leveraged YouTube’s targeting capabilities to make sure each ad connected with the right audience at the right moment - delivering a personal, relevant experience.
See examples on our YouTube channel.
With the creative system in place, Google Omni & Veo turned production into an iterative creative process. Instead of spending weeks on casting, locations and logistics, we could prototype, refine and scale stories while keeping every execution true to the Winever platform.
The result was a series of TV-quality Demand Gen video ads, delivered in just two weeks at up to 90% lower production cost than a traditional US shoot.
Campaigns end. Creative systems grow.
The future of advertising isn’t generating more content.
It’s building creative systems that help great ideas keep evolving.
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