Follow<br>your taste<br>with<br> Pepsi

Follow
your taste
with
Pepsi

Follow<br>your taste<br>with<br> Pepsi

What puts a song into Pepsi fans hearts?

Regardless of their musical preferences, country of origin or language they speak in Pepsi summer campaign we encouraged all its fans to follow their taste!

Some people set the parties pace behind the decks, others prefer to hide in their world with headphones on. Some people prefer having holiday hits on their playlists, for others the real music is the sound of… bubbles.

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Pepsi fans from all over the region, 35 countries from Central and Eastern Europe, don't enjoy music one way. And that is great, because there is no one correct path to follow, every way is good, and this is the music to our ears!

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In the summer campaign, which was targeted to such a wide audience, we encouraged people to be true to themselves and be guided by the taste. No matter if it comes to choosing favorite music genre or cola drink.

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In line with this idea, the core of the campaign was a series of creations combining music with the world of Pepsi for, among others, those who:

 

• feel every beat, but choose one taste,
• keep the mic, but share the taste,
• miss the tune, but hit the taste.

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In the summer campaign, which was targeted to such a wide audience, we encouraged people to be true to themselves and be guided by the taste. No matter if it comes to choosing favorite music genre or cola drink.

In line with this idea, the core of the campaign was a series of creations combining music with the world of Pepsi for, among others, those who:   • feel every beat, but choose one taste, • keep the mic, but share the taste, • miss the tune, but hit the taste.

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All materials, ready for localization, were prepared in the form of a toolkit with detailed guidelines, enabling their easy adaptation and implementation.

Breakpoint: XS
Breakpoint: S
Breakpoint: M
Breakpoint: L
Breakpoint: XL