mass content production
We combined years of experience and tech knowledge
to provide a solution for delivering any quantity of assets
needed to run your online business smoothly.
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What is SMART?
We only need KV/Master and media plan to prepare assets for entire campaign
We are capable of preparing a large number of formats in a short time
Our experienced designers supervise production process to maintain quality
We ensure the repeatability in the process of creating subsequent campaigns
We support and speed up content production by dedicated scripts
really well known social network*
2018 we were engaged in 12 months’ project for a major global client. Our task was to produce over 500 assets weekly (static & video) for 24 countries.
In result we were able to achieve overall 70-80% automation level on both static images and video assets. Basically, we needed humans only to contact with other humans and an art direction during QA testing. The whole team to deliver that work consisted of just two members. On the other hand, maybe it’s good that we cannot automate everything, though...
We set up custom made AI scripts for content implementation, transcreation and QA testing. This was combined with Adobe Creative Cloud built-in scripting for minimal „human” engagement.
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